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In one case, a member of a gang posed as a nurse using a photograph of the world-famous Bolshoi Ballet dancer Anastasia Volochkova.
One professional British man was so taken with the photograph that he sent "her" several thousand pounds, spurred on by a sob story from the nurse about her disabled mother who needed nursing care while she came to visit him in Britain.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
One remote city and so many beautiful women, all desiring nothing more than to fire the passion of British men.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.
One willowy beauty is a hard-up nurse who is desperate to leave her impoverished homeland and start a new life with a man in the West. Another is a medical student, though she more closely resembles a nymph-like model from the pages of a glossy magazine.
And a third is a glamorous 23-year-old who calls herself "Anna Safina".
developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.
The program organically integrated key brand messaging and product placement.
The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.